Hot Eco Fashion at Your Fingertips

Gorgeous eco-friendly fashion is easy to find thanks to website ecoworldfashion.com-a family business set up by two eco-aware professional designers, with a commitment to support fair-trade and ethical choices in fashion and homewares.

Babette Kono studied design in London, Perth and finally in Japan where she met Mitch Kono, an Interior Design student at Osaka University of Art. She started her professional life as a designer for boutique agencies and became Art Director for an upmarket chain of Australian Department stores.

During this time, the designer says she became aware of the cyclic nature and trends intrinsic to fashion. The process also made her “deeply aware of a need to change from harmful conventional textiles to safe organic and ethical fashion choices”.

Babette and her designer partner Mitchs goal was to offer an online boutique which has integrity on every level-from the professional position of the design/buying team, to the transparency and ethical position of the companies they choose to do business with.

Thorough research and understanding of all aspects of textile clothing production process is an important part of their ethos.

“We do not take things on face value,” they told The Green Dove. “We hope to benefit our customers by our insight and ability to bring the very best certified organic, fair-trade and ethical choices from around the world.”

Ecoworldfashion.com was born with the desire to bring professional design and fashion retail experience, to the savvy and eco-aware customer looking for a company who they can trust.

To find out more, visit www.ecoworldfashion.com

Photo: Woven Henley Top by Stewart&Brown