How to Meet Your Eco Customers’ Needs

If you own an eco-conscious business, getting your target audience’s attention is only part of the pathway to success. Keeping it takes time and dedication and know-how, says Shannon Dunn of Conscious Life Media Limited (CLM)-a company that helps green and eco-conscious businesses to maximize their potential and customer reach.

“Running a website and starting a Facebook fan page, hoping customers will find you, is unfortunately not going to take any business from a start-up to a super success,” she says. “It takes detailed knowledge and experience to connect with customers through various mediums.”

The media spotlight, Shannon says, is of course where every business wants to get noticed. However, in a world where first impressions count, ensuring your business is a tight-running, well-branded ship is the first port of call before trying to entice a journalist to sing your eco praises. Then, being able to deliver above and beyond what you promise is paramount.

After 15 years in the media and publicity industries, Shannon saw that eco conscious businesses needed professional support and a helping hand to promote their green services and wares.

“Running an eco-conscious business is no longer a lonely journey, but it also means the customer has thousands of options to choose from, whether it be which eco baby bottle to buy or what website to get their trusted information from,” Shannon says. “It’s learning how to stand out from the eco crowd that can mean the difference between green boom or bomb.”

A Chamber of Commerce Outstanding Business Award winner, Shannon launched CLM to support businesses who are contributing to ensure a better world, while bringing content with a conscience to the masses.

“We provide specialized editorial content, targeted publicity campaigns, copy editing, graphic design, magazine inserts, advertorials, corporate newsletter compilation, small business website and blog design as well as advertising and marketing solutions,” she says.

“We service a global client base, focusing on the Australasian, as well as the ever-popular US and UK markets.”

To find out more about how to give your eco-conscious businesses specialized exposure, head to www.consciouslifemedia.com or email info@conscioiuslifemedia.com