How to Meet Your Eco Customers’ Needs

If you own an eco-conscious business, getting your target audience’s attention is only part of the pathway to success. Keeping it takes time and dedication and know-how, says Shannon Dunn of Conscious Life Media Limited (CLM)-a company that helps green and eco-conscious businesses to maximize their potential and customer reach.

7 WAYS TO … CUT THE UMBILICAL CORD

If you want to wake up happy on a daily basis, you have to own your own time. You have to be the one that dictates what you do and when you do it. Otherwise, youre at the mercy of your owner boss.

Women Unclear on Global Warming Causes: Survey

Results from the America’s first national Womens Survey on Energy & the Environment show that women want the country to move to clean energy sources-but they dont completely understand the electricity sources used today, the impact of electricity on clean air and what causes global warming.

(Editor’s note: The number one cause of global warming is the raising and production of livestock.)

The nationally representative survey of 801 women 18 years or older, commissioned by Women Impacting Public Policy (WIPP) in collaboration with the Womens Council on Energy and the Environment (WCEE), shows women want the United States to move toward clean energy sources, and more than half (57%) are even willing to pay $30 more per month for it.

“Women have a huge stake in our nations energy future and can play a vital role in moving our country toward clean sources of electricity, such as wind, solar and nuclear, that do not pollute the air we breathe or contribute to global warming,” said Barbara Kasoff, president of WIPP. “With so much resting on the energy and environment policy decisions we make today, every womans voice counts now more than ever.”

The survey also shows:

77 percent of women take primary or equal responsibility for paying their electricity bills, including 9-in-10 (91 percent) of unmarried women and 7 in 10 (70 percent) of married women.

Virtually all women (97 percent) are conserving electricity, and they are doing so through a broad range of steps such as lowering thermostats; turning off lights and appliances when not in use; purchasing energy-saving fluorescent light bulbs; keeping their homes cooler in winter; and installing energy-efficient appliances, doors, windows, or insulation.

91 percent of women, including 86 percent of married women, play a dominant or equal role in conserving electricity at home.

When it comes to the countrys energy policy, twice as many women (43 percent) cite moving to clean energy over any other issue (reliability or affordability of electricity) as their most important goal.

Women are enthusiastic about solar and wind energy, both clean energy sources: 90 percent and 89 percent, respectively think they should play a very or somewhat important role in our countrys energy future.

The report also found women are unclear about electricitys effect on the environment. Electricity-generating power plants are the biggest cause of global warming in this country, more than cars and trucks or any other source. However, only seven percent of women are aware of this. So while women believe clean energy is very important, they do not completely understand the connection between electricity and the deterioration of our environment.