What Rachel Avalons seminar taught me about the beauty industry…
Whether its dipping into latest Sephora finds or scanning through celebrity looks, my heart has always fluttered just that much more when it comes to beauty. And with being an eco writer, I figured I pretty much knew all there was to about eco beauty.
If you want to wake up happy on a daily basis, you have to own your own time. You have to be the one that dictates what you do and when you do it. Otherwise, youre at the mercy of your owner boss.
Beauty buff and holistic entrepreneur Sam Sample follows a simple philosophy when it comes to beauty and believes you can ‘be’ it, rather than ‘achieve’ it.
“Beauty comes from within,” she says. “Being happy and healthy on the physical, emotional and spiritual level is what I believe makes a woman truly beautiful.”
With her natural approach and holistic know-how, Sydney-based Sam developed her beauty range, Be Genki. The collection brings together her deep interest in aromatherapy, well-being, meditation, and beauty care into a holistic synthesis to “promote optimum inner health and harmony amidst the fast pace of contemporary life”.
Each element of Be Genki, she says, has been carefully and thoughtfully selected for its excellence in design, quality, healing benefits, and ability to capture the senses.
“Be Genki is the only bath and body care brand to offer a complete 360 degree approach to holistic well-being, identifying four key areas that contribute to an individuals well-being and providing products that help create balance with a lifestyle approach,” Sam says.